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    Serious Select Coffee Serious Select coffees roast and ship on Tuesdays (except as noted) and are sold on a pre-ordered basis. They are packed in foil bags with one-way valves and ship within hours of roasting so you may enjoy these coffees at their absolute peak of flavor. Outside of neighboring states we recommend you choose an expedited shipping method if you are concerned about receiving holiday related shipments on time. Ecuador Finca Arashi Typica Mejorado

    This coffee is from the same farm and varietal that won the 2021 Ecuador Cup of Excellence, the only time to date that it has been held. Typica Mejorado is a relatively new variety originally developed at a coffee breeding facility in Pichincha province, north of Quito, the country's capital.

    Typica Mejorado is similar in appearance to Geisha and is known for its sweetness. The name of the variety is misleading as it is not a Typica derivation; it is believed that word was added as it related to the sensory experience rather than its genetics. Genetically, it is a Bourbon crossed with an heirloom Ethiopia variety. Aromas of honey, raisin and raspberry, followed by sweet cream and butter. Flavors are bergamot, nougat and almond.

     Shop Now     If you have other items ordered we will ship them along with your Serious Select coffee. If you want other items shipped separately please enter them as a separate order.
    Some Serious Select coffees derive from international coffee competitions which seek to rank the best coffee in a particular country in a given year, some are from private auctions - like the world renowned Hacienda Esmeralda from Panama - and still others are the product of experimentation by growers pushing the quality envelope. 

    Willoughby's participates in many events, sometimes as jurors, always with interest.

    These highly sought after and often more expensive coffees are what Serious Select is all about. 
    Check back often for our latest selections.